It is hard to argue against the statement that online commerce will keep increasing in the future. This benefits not only the customers, but businesses too, as the reach becomes much wider, with lot less investment. Optimizing search engine plays a critical world in your digital strategy. Research … [Read more...]

There are many ways you can provide excellent customer service and business professionals understand how far reaching these actions can be. Customers are more likely to return to companies providing superior service and brands are becoming more recognizable. Utilizing technology that enables … [Read more...]

We have the 3 most important factors Google’s algorithm looks at content, links, and RankBrain. Content is the source of everything in your online marketing campaign: your pages, your ads, your keywords, and all your visitors and potential clients will read. Historically, links are known for being … [Read more...]

Creating a content marketing funnel is a challenge. You have to figure out who your audience is, create great content for your audience, and then get it out there for them to see it. The funnel is really the customer’s journey or the journey you set up for the customer to experience. This … [Read more...]

The exponential expansion of digital content marketing proved that with the right content, channeled directly to your target customer group, you can significantly impact the profitability of your business. Generating profit can be done in different ways, but one of the most impactful is through … [Read more...]

Sometimes there’s a great deal of misunderstanding among marketers when it comes to differences between customer relationship management software and marketing software suites. They are often perceived as very closely related and the conviction is that they serve the same purpose. Both of them do … [Read more...]

SEO professionals understand that creating content can be mentally draining and time consuming. However, one way to increase traffic rates without putting out new content is simply to refresh old content. By adding more information to already published articles, you can improve your Google rankings … [Read more...]

SEO or search engine optimization is constantly changing, so marketers must understand the trends. Recently, there have been some new technologies and services in the SEO world that should not go overlooked. The prevalence of voice and image search has been gaining market share, while search intent … [Read more...]

As you enter digital world as business owner, the decision regarding a domain for your website is one of the most important marketing decisions. In fact, good names can make your business highly successful, while bad ones can doom your company. It is also an important part of your overall search … [Read more...]

If you delve into the foundations of your website and look at the HTML source code, you will find that meta tags play an important role. They are not a new thing, in fact they’ve been around for a couple of decades, and they connect users to your page, via search results. Seamless transition is what … [Read more...]