SEO professionals understand that creating content can be mentally draining and time consuming. However, one way to increase traffic rates without putting out new content is simply to refresh old content. By adding more information to already published articles, you can improve your Google rankings and stay up-to-date with latest trends in your industry. You’ll most likely have a higher engagement rate with your audiences, thus converting to more sales. Finally, it’s important to note that by refreshing old content will improve the overall relationship with your readers, leading to more trust.
- Refreshing your content can help improve your engagement and also lead to a much higher conversion rate.
- When you refresh your old content it actually leads to a higher ROI than if you would just create new content.
- When you refresh your old content, it will make you gain more trust and more loyalty from your old leads as well.
“Google’s Search Engine Results Pages (SERP) is an important factor to consider when you refresh the content on your website.”