Local SEO is very important, since almost half of all searches are local. Statistics show that almost 90% of people do an internet search for a business at least once per week, and almost 60% do it daily. Local SEO is pretty much the same as regular SEO, except that the geographic component is added … [Read more...]

Search engine optimization (SEO) is ultimately intended to attract relevant visitors to your website. SEO techniques are relatively simple. The page title should be less than 70 characters with no more than three long tail keywords in it. A good meta description should be under 150 characters and … [Read more...]

There are many things that you can do to help scale your content marketing. One of the best ways is to start writing blogs as this can help let people know that you have knowledge and can help fix problems for other clients. You also want to make sure that you are using the proper keywords as this … [Read more...]

While the general feeling is that content is important for a website, it is more important to have high quality content. There are many purposes for content on a website. One is that it makes sure that you are utilizing the right keywords. Another is that relatable content will make sure that you … [Read more...]

In digital marketing, web design plays an important role. Accessibility and easy navigation are key aspects of good web design. Readability is also important, so be sure to choose the right fonts, type consistency, and colors, and consider how everything will look on a small mobile screen. Overall … [Read more...]

One of the most important pages on your website is the landing page. And it is important to monitor the analytics of your landing page, to know how well it's serving you and your business. One of the most important analytics is the conversion rate. The conversion rate is about how many people fill … [Read more...]

Customer engagement is important, because it's what keeps customers coming back to your business. One key to this, is anticipating what the customer's needs will be, and then working to meet those needs. One important way to maintain a customer's engagement, is to help them build their loyalty to … [Read more...]

Content creation has become easier due to advancements in technology, and there is now a wide range of content types available. It is important to understand which content type serves what purpose. As an example, a white paper can be used to engage readers who want to explore a complex topic in … [Read more...]

With content marketing, inclusivity and empathy are necessary to avoid alienating people. Today, people are seeking to do business with companies that align with their values. Note that focusing on empathy and inclusivity matters in B2B marketing as well as B2C. To build a framework for inclusive … [Read more...]

Even though a lot of things have changed in terms of search rankings, it is still important for a company to work hard at SEO. One factor to consider is metadata. While it's true that most searches don't end up with people clicking through to your business, your business still can get noticed on the … [Read more...]