With content marketing, inclusivity and empathy are necessary to avoid alienating people. Today, people are seeking to do business with companies that align with their values. Note that focusing on empathy and inclusivity matters in B2B marketing as well as B2C. To build a framework for inclusive and empathetic content marketing, learn from people through first hand conversations. Don’t make assumptions about people, but investigate to discover the truth. Speak to the problems that people face, and be sure to acknowledge all types of diversity. Specific actions to take include expanding your personal network, diversifying your spending, and partnering with diverse suppliers.
- Gaining empathy for customers is essential to content marketing, as it allows marketers to show inclusiveness
- Not enough product marketers take the time to speak with customers, which limits their ability to be inclusive and empathetic.
- It is possible for marketers to take the initiative regardless of their team’s culture or structure.
“Choosing inclusivity and empathy is more important now than ever because everything has changed.”