Even though a lot of things have changed in terms of search rankings, it is still important for a company to work hard at SEO. One factor to consider is metadata. While it’s true that most searches don’t end up with people clicking through to your business, your business still can get noticed on the SERP. Sometimes, if you put just the right content out there, you will pique a potential customer’s curiosity, and they will look further at your site.
- Don’t base your SEO strategy on providing short answers because Google already provides them.
- Pique people’s curiosity by creating teaser snippets that they’ll want to click.
- Every blog post, video and podcast you publish has the ability to serve you for years to come.
“Meanwhile, content marketers work hard to improve their rankings on search engine results pages because they want searchers to click on their content.”