Content creation has become easier due to advancements in technology, and there is now a wide range of content types available. It is important to understand which content type serves what purpose. As an example, a white paper can be used to engage readers who want to explore a complex topic in depth, while audio content is an increasingly popular way to reach audiences, because it gives a personal touch to your brand, and you can use podcasts to repurpose existing written content.
- Content can be used to build brand awareness, establish expertise, and generate leads.
- Types of content include infographics, case studies, webinars, blog posts, and podcasts.
- Before publishing content, set your goals, learn about your audience, and generate ideas.
“Digital advancements have allowed the content creation process to evolve exponentially in the last few years.”
Read more: https://learn.g2.com/content-creation