Creating engaging marketing content goes beyond just sharing your imaginative ideas. Producing content that will drive authentic traffic includes finding your target audience, learning how to initiate relevant conversations with them, and finding ways that motivate them to take action. The first task in completing these three steps should be the initial establishment of your creation model. This can be done by hiring an experienced staff for writing your content, and getting different experts on your team to contribute to topics that they have a niche for.
- Steve Jobs is quoted as saying that there is a lot of craftsmanship between a great idea and a great product. The same is true for content creation.
- Content creation is not just slapping up and article and hoping it performs. Before content even comes to life, you need to consider who will create your content - employees, or freelancers?
- What type of content is best used to target your audience? While articles on blogs may once have been popular, perhaps video, or a podcast is more suitable in your niche.
"From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece"