Considering that marketing is essential to any business, as well as how popular social media has become, it is of utmost importance to understand how social media marketing works. This type of marketing promotes businesses or brands by utilizing social networks and other online platforms. The best … [Read more...]

Digital disruption refers to a shift in how computer and communications technology is used, along with a corresponding. technological change in the way businesses operate. The rise of the internet was one such example. Digital disruption creates new opportunities for businesses and makes the market … [Read more...]

Companies are all very focused on getting more traffic to their websites. But traffic in general isn't as important as the right traffic. One way to make sure you are attracting the right traffic is to have a good understanding of your target audience, and who they are. There are even workshops … [Read more...]

Digital marketing can have a big impact on a business, bringing them to the next level. But there are many decisions to be made in terms of who should be handling a company's digital marketing. One option is to use freelancers. When you hire freelancers, it is important to know exactly what skills … [Read more...]

Gated content is one of the most important pieces of inbound marketing. Gated content is the content on your website that a customer will only see after they give you their information. Usually, the information they need to give to the company is their email address. In the majority of cases, when … [Read more...]

AI is taking a larger role in content creation recently. One role that AI plays is in the form of chatbots. Many people have come across chatbots on websites, but they actually play roles in other arenas as well, such as Facebook messenger. AI is also being used for predictive analytics. With … [Read more...]

No matter how much creativity marketing teams put into their work, they still need the systems in place to capture the metrics that are behind their marketing campaigns. But many marketing departments don't have the systems in place that they need. There is so much technology out there, but … [Read more...]

When people think about searching the internet, one of the first things that always comes to mind is Google. But searching actually goes way beyond Google. But whether it's Google or not, when it comes to searching, you have to think beyond just basic SEO. When younger people need to do an internet … [Read more...]

As much as the use of SEO took off in 2021, almost 90% of marketers feel that it will be used even more this year. The growth of SEO highlights the importance businesses are placing on the customer experience. One thing that is being done is combining CX, or customer experience, and SEO. Part of the … [Read more...]

We all only have 24 hours in a day to work with to do everything we need to do. But if you're a small business owner, you need to find ways to cut time away from tasks. One example is sending an email to everyone that purchase from you. These types of tasks are still important, however. One way to … [Read more...]