When people think about searching the internet, one of the first things that always comes to mind is Google. But searching actually goes way beyond Google. But whether it’s Google or not, when it comes to searching, you have to think beyond just basic SEO. When younger people need to do an internet search, they actually go to Tik Tok or Instagram before they go to Google. This is shown in the data of searches per minute. Every minute, there are 5.7 million Google searches, but 167 million Tik Tok videos watched.
- Creating a lot of content will appeal to customers, who will buy from brands that provide trustworthy information.
- YouTube and Facebook are the top two searches, with Whatsapp and Instagram also in the top 10.
- Of all searches, 15% have never been searched before, and those are the ones to go after.
“But there is more to search than Google. And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics.”