Digital marketing can have a big impact on a business, bringing them to the next level. But there are many decisions to be made in terms of who should be handling a company’s digital marketing. One option is to use freelancers. When you hire freelancers, it is important to know exactly what skills you need, so you don’t waste money by hiring the wrong person. On the other hand, you could create your own team in house to handle these digital marketing needs.
- Digital marketing can be very valuable for a small business, whether outsourced or conducted in-house.
- Digital marketing agencies have connections and resources that would take a long time to develop in-house.
- Building an in-house marketing team requires time and resources, and team members could leave for jobs elsewhere.
“Organizing all of these freelancers might be something that someone has to manage full-time. Agencies are usually the best option for companies that have no interest in marketing in-house. Agencies are also great for companies that are growing but want a hybrid marketing strategy.”