AI is taking a larger role in content creation recently. One role that AI plays is in the form of chatbots. Many people have come across chatbots on websites, but they actually play roles in other arenas as well, such as Facebook messenger. AI is also being used for predictive analytics. With predictive analytics, the AI can observe consumer behavior, and then create a consumer profile that is based on those behaviors. Pertinent content can then be created from this profile.
- As technological as everything has become today, it is impossible to keep up with it all without technology.
- The way artificial intelligence works with businesses in order to help figure out the target audience.
- Chatbots can help people who are interacting with websites, by giving them necessary information.
“Users also act rapidly while making purchases as a result of modern-day features in digital chatbots.”
Read more: https://martechseries.com/mts-insights/staff-writers/ai-in-content-marketing/
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