Off Page SEO is a very important aspect of SEO in general and there are ways that you can take advantage of it. Off page SEO tells Google what others think about your site, so if you have a bunch of valuable links pointing towards your site, Google will assume your site has great content. When it … [Read more...]
Creating a Social Media Marketing Strategy for Your Business – Social Media Explorer
Creating a social media marketing strategy for your business is very important because it can help lead to success. One of the first things you need to do is simply set goals for your strategy and then measure your progress in both the short and long term. You also want to make sure that you are … [Read more...]
Localized SEO Strategy for Content
If you are running a small business, you should be trying to create an effective SEO strategy. One of the best ways to do this is to create content that is related to your business but also solves problems that your customers might be having. You also want to focus on other types of content as well … [Read more...]
4 SEO Factors to Consider Before Removing Outdated Website Content
There are quite a few factors that you should think about before you decide to remove some of your outdated website content. The first thing you want to consider is if the content isn't actually useful anymore. You can check that by looking at analytics such as bounce rates as well as time spent on … [Read more...]
B2B content marketing 101 | Digital Dot
Business to business content marketing is something that can help your brand grow and will also help you network and establish a relationship with other customers as well. This is obviously much different to business to consumer marketing as you aren't trying to make a profit or sell a product. … [Read more...]
4 Creative Models for Finding the Right Niche for Your Online Business – Copyblogger
There are quite a few different models that you can use that will help you find the right niche for your online business. The mega authority is simply when you are able to be the leader in your industry or you have a product or service that is extremely unique. The professional authority would deal … [Read more...]
How to choose the right CRM for your business • Digital Dot
There are quite a few different things that you can do in order to figure out what customer relationship management software is best for you. One of the things that is most essential no matter what software you pick out is that it has to solve specific problems for your customers. You want the … [Read more...]
The Most Important Landing Page Metrics for Your Business | Digital Dot
Any website that wants to increase its online presence using digital marketing solutions realizes that landing pages are necessary. These are the desired locations that businesses want their users to reach after using ads, email campaigns, and posts on social media. Therefore, it is essential to … [Read more...]
How to build a strong local SEO strategy • Digital Dot
Local SEO is focused on making your content visible and appealing for audiences physically near to you. Having quality local SEO means that you are quite literally on the map for your customers. You need to pay special attention to this sector if your business specifically targets people in your … [Read more...]
8 Essential Content Optimization Strategies | Digital Dot
There are many different content optimization strategies that you can use. One of the best things that you can do is make sure that the articles that you write are researched well and are also sourced. You also want to make long form content as well as most search engines prefer articles that are … [Read more...]