Once online businesses attract potential customers to their websites or social media channels, they should aim to convert them into buyers by increasing conversions. So, there are a few tactics brands can use to improve their conversion rate. For example, pricing, checkout page layout, and payment options should be reasonable in order to ease the customer through the bottom of the sales funnel. Other techniques to increase conversion rates include, but are not limited to, offering free trials, and segmenting subscriptions into distinct tiers.
- There are several BOFU optimizations that can be used to improve a conversion rate quickly.
- A great place for a BOFU optimization is with pricing, because the price is the last thing that a customer sees before adding a product to their shopping cart.
- Since people like to have choices, it is a good idea to give them a lot of choices for payment, such as including Amazon Pay or Paypal.
"You can simply match the price point of your competitors, set your price lower to create the perception of the affordable option, or set your price high to establish yourself as the premium product in your market."