There are four different stages of the marketing funnel and there is a way to get more leads and sales at each stage. The top of the funnel is the awareness stage and this is simply when a customer becomes aware of your product. The intent stage is where you provide the customers with content to learn about your product. The intent stage is when the customers are intent on purchasing the product. Finally, the loyalty stage is where you make sure you give your customers valuable support after their purchase.
- The four stages of the marketing funnel are awareness, interest, intent and loyalty.
- Intent is the stage where customers are interested in your product and may have even added it to their cart.
- The last stage is loyalty which is simply making sure that you are providing your customer with valuable support.
"At the awareness stage, you want to focus on getting your brand in front of as many people as possible."