There are quite a few different things that manufacturing marketers can do in order to keep their content marketing momentum. The first thing they should be doing is staying in touch with the top leadership people in their company, and keeping them involved with regards to the content marketing strategy. They also should be communicating with the sales team weekly and making sure that the content marketing strategy is leading to sales. Finally, make sure to secure a content marketing budget for the following year so you can remain competitive.
- Keep top executives up-to-date on what you’re doing and communicate regularly with sales.
- Evaluate your distribution strategy because great content is useless if it doesn’t reach its audience.
- Measure content performance so leadership can see what you are accomplishing.
“While the pandemic may have gotten many more on board with content marketing, the danger lies in keeping that momentum going – and not falling back to the old ways.”