In the world of e-commerce, it's a given that most sites realize their marketing strategy should incorporate great content. Nonetheless, realizing is not always doing. For example, polling shows that marketers are aware that more conventional offline strategies do not outperform stellar online content. And, yet many routinely put more than half the available beans into that particular strategic pot. What's behind the obvious disconnect? It may be that knowing and achieving results have not occurred simultaneously. If content is not pulling in leads and garnering sales, however, there is generally a reason. The most important one is missing the mark target-wise. Even great content will be ignored if it does not speak to the needs of the target audience. It is critical to know which demographic needs what you offer and to address their concerns, or "pain points." Get to know what drives them to not just want but need what you offer. Then you can make sure that you are hitting the right content note. Keep your content relevant, always. But also spice it up. Use diverse types of offerings, such as videos, pics, info graphs etc. Use social media, blogs, guest blogs, influencers, and all the tools in the tool box your handy marketing guys and gals can get at.
- Although using content is a solid strategy marketing-wise, if it is not aimed at the correct target demographic for your product it is useless.
- You need to get to know your customer pain points, in other words what would drive them to need and therefore seek your service or product.
- Even though marketers supposedly realize conventional offline campaigns does not regularly outperform stellar online content, they nonetheless put more than half their funds into that strategy.
"Fact of the matter is that there are noticeable content marketing strategy trends which can render it ineffective."