Digital content, by now, should hold a prominent position in your overall marketing strategy. The main challenge of this marketing segment is fast-changing nature of digital world, which makes strategies and specific approaches obsolete rather quickly. Yet, some things are able to stay relevant for a longer period of time. Consider creating an FAQ page and understand what it is that customers expect from such a page. Ensure that you provide the expected experience, add a chat feature to your page and make sure it is optimized.
- Having a FAQ on your website will help build customers and SEO for your business.
- Customers would appreciate having a live chat option, and it’s a good way to bring them in.
- Having lots of reviews or lists with simple and eye-catching headlines will bring in happy customers.
“Strategies that worked one or two years ago may no longer be effective.”