At the beginning of this year, it seemed that automation, competitive analyses and marketing events will be trending. Then the pandemic struck and business world, just like our lives in general, fundamentally changed overnight. It seemed that everything shut down expect for e-commerce. Online platforms became the survival battleground for many businesses. In that environment, focusing on SEO became extremely important marketing strategy in digital world, as it allows smaller companies with limited marketing budgets achieve the best return on their marketing investment.
- As the importance of the Internet grew, more and more information became available, and it became necessary to find a way to organize and search for specific items.
- The sheer busyness of the e-commerce industry at the moment has made SEO an essential part of any company’s marketing strategy.
- Set up a tool like Google Analytics and set goals in order to ensure that you’re making a difference in your site’s traffic, sales, and overall success.
"With everyone quarantined at home, the online marketplace became an essential part of many companies’ survival"