Almost overnight, the focus of most businesses changed with the onset of the Coronavirus. Companies big and small shifted much of their time and energy into their digital marketing strategies with a big emphasis on search engine optimization, otherwise known as SEO. SEO is so important right now because it doesn’t require a huge marketing budget and anyone can do it. To optimize your SEO strategy, embed quality hyperlinks into your text. Also, be sure to use headings to organize your content. And finally, it’s important to be both user friendly and mobile friendly.
- When the pandemic upended the U.S. economy across all fifty states, much of the business world scrambled and lost focus, at least for a time.
- One area, however, remained solvent, steady and straight-ahead in its motion as quarantined individuals needed it more than ever. That area was e-commerce.
- Tailoring your SEO efforts to maximize, even trump the machinations of the search engines has never been as important, because never has the internet been the home of so many businesses at once.
“While the entire evolution is far too complex to lay out in detail, the point is, SEO was largely born as a reaction to the birth of these search engines.”