Search engine marketing is very important to marketing channels and it's a great way to generate web traffic. It does a great job at going hand in hand with SEO and content marketing as well. SEM should be pitched to your clients specifically because it will help them make more money. It also is conversion focused which will allow for more sales and more web traffic. Finally, SEM will increase the awareness of your brand as your brand name will be much more visible when they see advertisements.
- SEM is conversion focused so it will help lead to more sales as well as more traffic. SEM will increase your customer base.
- SEM can increase brand awareness as search ads have been shown to increase awareness by 80%. Brand names are also very easily visible in SEM too.
- SEM helps generate immediate results rather than the typical long forms of online marketing that take months of years to see results.
"Most importantly, we want you to fully understand why so you can explain that to your clients and sell some paid search advertising like a pro!"