Content marketing is one of the most widely used strategies among businesses, but content doesn't guarantee that you are going to be successful, there is such a thing as bad content. Bad content is defined by any content that is only self serving instead of being a service to others. With too much bad content floating around, this can clog up other good content, not just that you have, but that other businesses have as well.
- Creating content doesn't automatically mean that you will be successful with it.
- If you create bad content, then this won't work out, bad content is content that serves its own purpose instead of others.
- If bad content is in circulation, then this will affect all of online marketing and not just yours.
"It’s typically content produced for its own sake, rather than to serve a specific purpose."
Read more: https://www.entrepreneur.com/article/367342