If you have decided against using infographics because you think that there are too many of them and yours will never stick out, your head is in the right place, but that doesn’t mean that you shouldn’t still try to use them. The market is saturated with them and you will want to make your infographics more appealing than others. You can start with a program that allows you to see the infographic and decide which aspects of it stick out to you the most.
- Infographics receive three times as many shares on social media as any other type of content source.
- People are thirty times more likely to read an infographic from top to bottom compared to other mediums like blogs or articles.
- Infographics are becoming more and more popular as their usage over the last 4 years among B2B marketers has increased to 65%.
“Like any marketing tactic, the infographic space is now saturated. You can’t just throw a few stats together, add some images and expect the backlinks to magically appear.”