If you want more visitors to your site, the concept is simple. You just have to pay attention to your key words and make sure you are optimizing for search engines. People tend to look things up because they want answers to their questions, if you can answer questions that people will have within your blog post, you will attract more users. You can also use your blog posts to answer questions that people ask on your website, you can refer them to your blog post.
- The first step in any successful inbound strategy is to attract strangers to visit your site.
- Great websites aren’t optimized for search engines — they’re optimized for the people using search engines.
- The best way to know what those searchers want is to know your personas — since it’s your personas who are the searchers you’re trying to attract.
“So when you think about creating a website experience that will attract more visitors to your site, be sure you’re first thinking about the searchers themselves”