There are many ways that you can develop a content strategy, and taking a step by step process is usually the way to go. First, ask yourself who is going to be reading your content and then figure out what problems that you can solve for that audience. You also should figure out what type of content format you want to focus on, such as Youtube videos or a podcast. Finally, make sure that you define a goal and keep track of that goal as you go on.
- When developing content you need to know who is going to be viewing your content.
- If you are there to solve a problem, you need to know what, and how your product does that.
- Do something unique to make sure you stand out and to get people talking about your business.
“To figure out what formats to focus on, you need to meet your audience where they are.”