In order to make certain that your audience feels included, you need to create inclusive content. It's impossible for your content team to cover all perspectives in each content effort, but they can make significant progress by creating "muscle memory" to address diversity in content marketing. To drive business growth and increase customer engagement, consider starting internally and creating a welcoming environment. Additionally make sure to audit brand communication and update operational processes. Finally, always be open to learning and making improvements, because every business has room to become more inclusive.
- Your key demographic may be an age group. But within that age group exists much diversity. It's important to keep this in mind with every campaign.
- An important starting point is bringing to the creative roundtable a diverse group of people with a wide range of perspectives.
- If the content-creating team is not especially diverse, it may help to augment the team with a freelance creator.
"We spoke at Content Marketing World with African-American Marketing Association founder Michelle Ngome about integrating diversity and inclusion into a brand’s content marketing."