Once you get into the digital marketing world for your business, you are going to realize there are many varying strategies for everything. Some of them might work for you and some of them might work for others and now you. If you want to ensure that you are going to grow like you want to this simple mindset will help you out. It first goes Goals, then Strategies, then Tactics for your current digital strategy.
- Tactics are specific actions, strategy is high-level thinking, and goals are the results you want to achieve.
- Create buyer personas to help with the crucial task of understanding your target customer.
- For a small business, it's best to start out on just one social media channel.
"When you do, you’ll be better able to adapt your digital marketing approach and conduct a successful marketing strategy."