If you are looking to optimize your online marketing plan, you should follow a simple 4 step process. You first want to make sure that your brand and your online footprint are aligned and give off a consistent outlook. You also want to set marketing goals for the short term and the long term and analyze your progress as the year goes on. You also want to organize your marketing initiatives and pick out which ones are most important. Finally, make sure to plan for social media marketing campaigns for the year as well.
- Make sure that your branding and your online footprint are aligned so that you have a consistent plan
- Create short and long term marketing goals and make sure to use analytics to show where you succeed, where you fail and how to adjust in the future
- Figure out who your target audience is and start to market towards their wants and needs. You also want to figure out who your competition is and analyze their marketing plan so you can stand out.
"Review your prior efforts and determine what makes sense. Be sure to include video in your advertising budget. Spots in the 10- to 15-second range for vertical markets work well on several mobile social media platforms."