One of the best things that you can do for your business is checking to see what your competitors are doing. When you look at them and see what their plans are for being successful, you can start to incorporate their strategies into your own. There are many tools and spreadsheet calculators that you can choose from, so you aren't alone when you are trying to develop a strategy based on past successful strategies placed by other businesses.
- Figure out who your competition is by doing research about keywords and how much they crossover.
- There are many tools you can use to conduct competition analysis such as SEMrush, SpyFu and Ahrefs.
- Figure out if your competition is publishing content on a regular basis and if they have a blog.
"you can also analyze these SERPs to infer what types of content Google perceives to be of highest value"