Successful digital marketing strategy cannot be imagined with a significant portion that deals with content creation. In the era of rapid advancement of digital technologies, content you create needs to be relevant and engaging in order to drive audience interaction which will result in profit generating transaction. The focus is on relationship building through interactions on regular basis. In a highly competitive world, customers are putting emphasis on feeling that they are being cared about, and content may be one of the most effective ways through which customers identify with your brand.
- Ben Franklin's Poor Richard’s Almanack can be seen as the first example of content marketing.
- Content marketing is more effective if you understand your customers, something customer avatars can help with.
- Live videos are easier to produce than ever and are a very effective way to engage with customers.
"However, any successful content marketing campaign today can hardly ignore the online part."