If you want to create a landing page that outperforms your competitors, behave like buyers and take a look at what they are doing. By utilizing competitor analysis, you can determine their strong areas and weaknesses which will increase conversion rates. There are several tips from content marketing experts that all include evaluation of your competition. For instance, make sure to research your target audience and interact with your competitors. Also, look into your competitor's keywords a bit further to determine which sites are getting the most traffic based on topics. Furthermore, observe your competitors spending on advertising and make sure to focus not only on quantitative analytics, but qualitative data as well.
- Use analytics to breakdown the demographics of your site visitors. Who are these people? What do they want to see?
- Besides reviewing the landing pages of competitors often, make it a point to get them side by side on your screen to check them out point for point.
- Don't look only for those competitors with similar services. Look for sites that fill the same need, albeit differently.
"These nine SEO and content marketing experts share their tips for evaluating what your competitors do to inform your company’s landing page development."