Content marketing is important for brands to increase user engagement and overall profits in today's technology-driven world. Moreover, it's important for brands to continually keep their customers happy. That's where flywheel marketing comes in. Within this marketing strategy, satisfied customers create momentum and power the never-ending marketing cycle. Also, this marketing strategy is beneficial to both brands and consumers, as these companies have to tailor their content to the needs of their audience. Overall, their are three steps in flywheel marketing: attracting an audience, engaging them, and then keeping them happy. This cycle has no end or beginning, so it's important for brands to continually fine-tune and adjust to improve their chances of success.
- When asked what a company's best marketing asset is, the answer should be that it's the customers.
- With flywheel marketing, the strategy is to keep the customer at the center, with other parts of inbound marketing, surrounding them.
- Flywheel marketing aims to keep the customer as an asset, rather than seeing them as conversions.
"Where other models view customers as an afterthought, the flywheel model regards them as an accelerant — making them a critical part of your marketing strategy."