The first thing you can do is lower your expectations for the content that you put out, a lot of the people that I task with finding mistakes on the website completely miss them when they are under a great deal of stress, or any stress for that matter. Your content is information they are wanting to … [Read more...]

For businesses to thrive in today's consumer-centric environment, they must focus on providing high-quality content. Content marketing not only drives more traffic to a business, but provides an opportunity to form long-lasting customer relationships. The content itself must be informative and … [Read more...]

When you are choosing a content marketing agency, it is important for you to establish your goals and desired outcomes. One of the most important characteristics when it comes to marketing is reputation. You need to work with an agency that you know is legitimate and ethical. You also want to make … [Read more...]

SocialMediaToday has five tips for creating effective ads within a marketing process. To start off, one must study who the target audience is and how one would engage them. Next, create the content and plan how and when it will be released. The fourth step is to send out one's materials! Once the … [Read more...]

When someone sees your business name being mentioned over and over again, this helps a lot with credibility. When someone sees your name often, this gives them the sense that they can trust you. The less often your business is seen, the less often people are likely to purchase from your business. … [Read more...]

SEO is important for any business to have and to take advantage of. Every online business and every business in general needs SEO. This is because, people tend to do all of their searching for information online. When someone has a question or a need that needs fulfilled they turn to the internet. … [Read more...]

The right key words are important for a number of reasons. Many digital businesses utilize key words to help with optimizing their visibility online. It can be confusing because of all the rule changes that are constantly happening on Google, so it can be hard to keep up with what the right keywords … [Read more...]

At the beginning of this year, it seemed that automation, competitive analyses and marketing events will be trending. Then the pandemic struck and business world, just like our lives in general, fundamentally changed overnight. It seemed that everything shut down expect for e-commerce. Online … [Read more...]

An annual website content audit is very time-consuming and very boring. It is also very important and necessary to do. There are some questions that you can ask yourselves when doing your audit. They include asking if the content is still relevant and how is the traffic versus last year's traffic. … [Read more...]

More and more customers are using social media to influence where they spend their money. As time goes on, social media will be even more important. Businesses will need to use other methods to gain new customers. Influencers can give businesses more attention and add new customers. People are … [Read more...]