Automation for digital marketing has several benefits for businesses that can make them more productive and efficient. In a world that has changed significantly over the past several decades, it can be difficult to stay on top of all the changes. However, this can be a good thing because technology … [Read more...]

The ranking of SEO (search engine optimization) keywords for your website is very important if you to to maximize the amount of hits and clicks. A higher ranking will not only get your content more visibility but also viewed by people more likely to do business with you. There are various ways to … [Read more...]

Online marketing campaigns strive to generate more leads and thus have a greater chance of getting more customers and sales. There are many strategies which can be used to boost leads to include optimizing landing pages, offering real value, use of automation to nurture leads, chatbots for turn … [Read more...]

SEO is constantly changing. As soon as you get used to one algorithm with Google, something changes. But no matter how the algorithm changes, there will always be tried and true things to do to optimize SEO. One important thing to consider is that even though they have lower search volume, long-tail … [Read more...]

SEO stands for search engine optimization, which refers to strategies used to boost rankings on search results. A number of agencies exist that offer SEO services. They can provide help with keyword research, content creation, or social media management. Some places assist with on-page optimization … [Read more...]

Ranking data is the core of SEO, so it makes sense to use the best tracker. Keyword rank trackers are helpful because of the sheer number of keywords to track. There are three types of trackers: browser plug-ins, desktop applications, and web-based SaaS platforms. Some products are only rank … [Read more...]

Online businesses should be taking a data-driven approach in terms of how they market their content. Metrics such as bounce rates, number of backlinks, click-through-rate, and conversion rate, can all be useful in tailoring their marketing strategies. Other information like audience demographics can … [Read more...]

For any business that is looking to connect within a local community, local SEO is important. The purpose of local search is to get a business to come up in local searches, such as maps. Local SEO is important to anyone who is looking for foot traffic, whether it's a small business or a larger one. … [Read more...]

SEO increases a site's visibility at Google and other search engines. Local SEO puts the basic information of a business on local directories, social media profiles, and other places. To gather more local traffic, you need to update your listings on Yelp, Google+, Facebook, Foursquare, and similar … [Read more...]

While web design and digital marketing are two distinct things, they are intertwined, and do go together. The website is a digital marketing asset. Marketing expresses who you are and what you do as a company, and the website is the primary way to convey it all. You need your customers to be able to … [Read more...]