There are many benefits to using SEO to boost your business. You can use SEO to optimize your search engine position, and you will also notice that your ranking will be much higher when you are using key words. It is more than just key words though, it's making your website mobile friendly, and also … [Read more...]

Search engine optimization is great, but it's not as good as social sharing. With social sharing, you rely on others to share your content instead of waiting around for someone else's algorithm to get you noticed. People tend to share content for a few reasons, the biggest reason is because they … [Read more...]

For marketers, the importance of key performance indicators cannot be overstated. They measure various aspects of your marketing strategy implementation, signaling what works and what does not, making you modify your strategy in real time. However, in today’s world of marketing, there’s an abundance … [Read more...]

Only 10% of money spent on shopping in Britain was spent online. Today, that amount doubled, which is a further proof of how important e-commerce becomes for businesses. Companies are forced to incorporate digital channels into their overall marketing strategy. Building websites that are highly … [Read more...]

With all the of the social media sites there are, there is often a lot of chatter. You can actually gauge the success and failure of a business based on the chatter that is online. You can do this by analyzing the sentiment of all the talking that occurs online. It's impossible to keep up with each … [Read more...]

It is difficult to keep up with all the changes and advancements in technology that there are, it is constantly changing and upgrading. If you are wanting to make the digital transformation in your business, you will want to make sure that your leaders are looking into the products that you will … [Read more...]

Main deliverable of content marketing strategy is creation of relevant and engaging content on a regular basis. As such, the plan should be well laid out and should follow predetermined steps. Research is the first step where you analyze both the target market and your competitors, and decide what … [Read more...]

There are quite a few different things that you can do with social media in order to increase your sales. Make sure you know your audience and your potential customers so that you can market your social media towards their interests. You also want to make sure you are learning from past campaigns … [Read more...]

There are many different ways that you can repurpose audio and video content for social media. When you film a video, you can easily strip the audio from it so that you can create a podcast or just smaller sound bites by using Zoom. You also can use a transcribing app like Temi to help transcribe … [Read more...]

There are many different things that you can do to grow your small business using social media. A great way to grow your business is simply to go visual. Most consumers prefer to watch videos when they are making decisions on buying a product. You also want to involve your customer by using polls … [Read more...]