No matter how much creativity marketing teams put into their work, they still need the systems in place to capture the metrics that are behind their marketing campaigns. But many marketing departments don’t have the systems in place that they need. There is so much technology out there, but marketing departments aren’t getting it. Almost 70% of marketers claim that their number one priority is having a system for predictive analytics. Improved personalization is another thing that marketers are looking for.
Key Takeaways:
- Our 2022 survey reveals that marketers have plenty of data, but it isn’t always centralized and accessible.
- For over two-thirds of marketers, implementing predictive analytics is a top priority.
- Predictive analytics require sound data, and many marketers worry about data errors and inaccuracies.
“My team at Adverity surveyed an array of marketers and analysts across the United States, United Kingdom, and Germany to try and understand the future of their marketing efforts.”
Read more: https://martechseries.com/mts-insights/guest-authors/the-modern-marketer-is-closer-than-you-think/
Leave a Reply