One of the most important pages on your website is the landing page. And it is important to monitor the analytics of your landing page, to know how well it’s serving you and your business. One of the most important analytics is the conversion rate. The conversion rate is about how many people fill out the CTA form on your landing page, in order to get more information about your company. The average conversion rate is only a little over 2%.
Key Takeaways:
- You can’t measure how successful a website’s landing page is, without knowing which calculations need to be done.
- In order to understand which analytics are the most important, it is important to consistently keep an eye on your page and numbers.
- Conversion is what happens when someone fills out the CTA form on your site, giving you their information.
“It’s easy to say a lot of views or clicks count as success, but what if these are only vanity metrics?”
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