There are quite a few differences between business to business SEO and business to consumer SEO. When it comes to selecting an audience, you need to understand that the buying process for a consumer is going to be much shorter than a business. You also need to be paying attention to key performance indicators as well as conversion goals as they differ between business and consumer. Finally, make sure to understand that your content marketing campaigns need to be different depending on your target audience.
Key Takeaways:
- Business to business and business to consumer will obviously have different audiences so it’s important to pick your target audience wisely.
- You will have different conversion goals and key performance indicators depending on if you are B2B or B2C.
- Content marketing is essential when it comes to business to consumer SEO as it can help you focus on your products and your audience.
“For instance, you will have to create different types of buyer personas when dealing with B2B and B2C. You might also have to use different tools to gather that information.”
Read more: https://www.improvemysearchranking.com/4-big-differences-b2b-seo-b2c-seo/
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