When it comes to search engines, many marketers don’t quite understand the difference between marketing and optimization. They use the terms interchangeably and that inevitably leads to wrong implementation of both in their digital strategy. The fact is that they can complement each other, and data obtained in one can drive the success of the other one. Additionally, leveraging this connection will provide your company with much more focused digital strategy while yielding maximized return on marketing investment.
- Find new keywords that have the potential to increase your traffic by using broad match, phrase match and exact match.
- You can save money on brand ads by going into your Google Ads data by looking at the reports for paid and organic ads.
- You can use a call to action as well as increase your return on investment for your SEO campaigns by analyzing your SEM data.
"You can create dedicated pieces of content optimising for such keywords and even some money if you manage to rank on top for such costly keywords."