Creating a platform that is intended for consumers to rely on repetitively requires page content that feels detailed and complete. To achieve this, the two elements that you should focus on are structure and intrigue. Structure is important because it pertains to the order in which you present information for a high level of fluency. Intrigue is also essential as it is what makes your content unique when compared to other resources available within your industry.
Key Takeaways:
- Structure and intrigue are the two elements that make you blogposts, podcasts and videos memorable.
- Structure is the foundation of your argument, and it must be in place before you add your own personality to the content.
- Intrigue is produced by adding interesting details that make your content unique.
“Conversely, when your content resonates with your target audience, your platform becomes a resource those individuals will remember and return to.”
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