A big reason that many businesses fail, is because they don't do a good job of cultivating leads and potential clients. In order to prevent this failure, these businesses need to follow what is known as the online sales funnel. The online sales funnel includes several stages - these stages are awareness, consideration, decision, and retention. The biggest issue is a business that doesn't move potential customers from the awareness stage into the consideration stage. Having a potential customer be aware of your business doesn't guarantee that they will buy something from you.
- One reason that businesses don't succeed, is because the business owner doesn't know how to grow their leads.
- One problem that business owners have is moving customers from a place where they're aware of your business, to a place where they are considering using the business.
- Business owners don't understand that telling someone to buy from them won't make someone actually buy from them.
"I highly recommend that you share a link to the lead magnet’s landing page in your guest writer’s bio. Don’t share your website!"