Search engine optimization (SEO) is ultimately intended to attract relevant visitors to your website. SEO techniques are relatively simple. The page title should be less than 70 characters with no more than three long tail keywords in it. A good meta description should be under 150 characters and should provide a compelling reason to visit the page. The keywords used in the page title should also be used in the URL, H1 headings tag, and the page content. Furthermore, images that have been added should be given file names that match a keyword from the page title. You should also create one or two internal links that connect to related pages, and have at least three internal links that connect to the page in question. Finally, add three to five meta keywords to the page.
Key Takeaways:
- The main purpose of search engine optimization, or SEO, is to get potential customers to a company’s website.
- When creating a title for a page, it should never be more than seventy characters long.
- If there are going to be images on a page, their file name needs to be the same as a keyword from the title.
“Here are nine SEO techniques that you should always follow regardless of the changes the search engines are continuously making.”
Read more: https://blog.hubspot.com/blog/tabid/6307/bid/7367/9-seo-insights-you-must-follow.aspx
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