Keywords are vital to SEO efforts. A web page that includes relevant keywords will be rewarded in search engine results. To optimize keywords, begin with an audit of on-page SEO aspects (title tags, image alt text, etc.). Conduct keyword research using an appropriate tool, such as the Keyword Magic Tool. Practice keyword mapping, a technique that helps you determine where various keywords should go on your site. When you add keywords to pages, don’t “stuff” them. That is, don’t let keyword placement interfere with content quality. Also, don’t put too many keywords on a single page. Finally, always consider your target audience when selecting keywords.
- Over time, the idea of SEO optimization has become even more complex due to the SEO algorithms that have emerged.
- Which results come up in a search are based on how much the words that are typed into the search relate to content on the webpages.
- The more your keywords align with both the content of your page, and the intent of the customer who is searching, but more likely a page comes up in results.
“The keywords should make it clear to search engine algorithms what your content is about and which search queries should yield it as a top result.”