Even news mavens, like Forbes, have jumped right on the SEO is dead bandwagon. However, pundits have been turning a corner on this theory and hoary chestnut, deciding that what looks like rigor mortis is instead merely a chameleon-like change in hue. In fact, some suggest that SEO has changed so much that users that once made regular marketing forays with it should consider it a new animal and start over from scratch with learning about it again. One lauded pundit, CEO, Sam McRoberts, of VUDU Marketing, asserts that former users should look upon the new incarnation of SEO as less of a marketing tactic and more of a branding ploy. Even with algorithms twisting and turning and evolving, search engines remain fairly the same. So, for starters SEO still works conceptually. Plus, it remains a less expensive way to go, a big plus for newbies. With savvier consumers doing more searches, more engines, more local engines, more optimization and more bandwidth, search engines are more than ever the tool for marketers.
- Sadly, for businesses taking notes, even brainy bigwigs, like Forbes, have been nattering on about SEO being dead.
- It's not dead. But it has changed a lot. So much so that pundits declare that former users may need to start over from scratch.
- Point of fact, CEO of VUdU Marketing, Sam Roberts has declared that users should learn to think of SEO in its new incarnation not so much as a marketing tactic. Rather as a branding ploy.
"Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI."