There are several factors that make for great content marketers. One thing they do, is they make it personal. They bring themselves into it, and then relate themselves to their guests. Another thing they do, is create their content to target a specific audience. A third thing, is to take existing successful models, and then expand and build on those. Another important thing is to recognize when change is necessary, and then be able to create changes in what they're doing.
- Ebony Beckwith, the host of #BossTalks, Salesforce’s LinkedIn Live series, uses a personal approach.
- Diane di Costanz of Dotdash Meredith developed Millie Magazine and Paw Print with exclusive sponsors.
- Nick Lake works at Pega, a challenger brand that found a way to stand out from the pack.
"What makes a content marketer great? You’ve probably asked this question as you thought about your career progression or wondered how to establish credibility to advance your content program."