Having social media for your brand or business is very important in this day. More of the market share is going to SEO and social media marketing. Automating one or more of those things can be good and bad. During downtime, you will have support, but it will be automated and that sometimes turns people off. It's very obvious when a machine is posting compared to a human doing the posting. Scheduling can get you in trouble if you aren't up to date with it.
- One advantage with Social media automation is that it's free and can help grow your business.
- With time automated it allows you and your company to have 24 hour customer service
- One downside is that it is going to be a machine when you aren't around, which can turn people off.
"Social media marketing automation software and third-party applications have created so many opportunities for businesses to reach new consumers they never thought they could, and essentially allowed the inbound/content marketing industry to be created."