Benchmarking is a great way to see how well your current digital marketing plan is going. Before you even start it is a good idea to use the right metrics. Engagement metrics is one example of one that you should use. Total visits and overall marketing channels. Look at what the current trends are and what they may be in the future. Use the metrics that are related to those trends. The most common one is to just make good content.
- Make sure to pick the right metrics and stay competitive with others in your industry.
- Make sure to pay attention to the latest trends going on and piggyback off of them with your online content.
- Create content that aligns with the wants and needs of your target audience.
"Maybe you want to increase your followers or become a top hashtag on Twitter."