Content creation is a necessary component of any digital strategy, but it’s only a first step towards full utilization of its benefits. To really reap the advantages of regular content publishing, you need to optimize your content for search engines. Consolidation of your content is important for this task, because it allows for focus and easier ranking. Having too much content that is spread over different topics can provide a wider insight into your business, but may remain obscured to those who search for it.
- Consolidating content gives you fewer pages with better content and can lead to old pages ranking again.
- Duplicate content, thin content, or anything that doesn’t drive traffic is in need of consolidation.
- One way to consolidate is to group content pages with similar topics into one article.
“Another reason to start consolidating content is a large number of outdated articles, blogs, etc.”