The pandemic dropped many economies on their head and industries across the world felt the headache. However, despite all the negatives on a worldwide financial and economic scale wrought by the Covid-19 worldwide crisis, some interesting signs emerged that can ultimately help many businesses regroup, recharge and get back in the black. Millions and millions of people discovered the plusses in being able to shop online. And, with the reemergence of less pandemic strictures, with more people able to get out and shop, many are still opting for the convenience of hanging inside with Amazon and Walmart. And hopefully with your site too. But to get stuff bought from your site, you need to have buyers find it. So search engines must find it first and lead buyers to it. In short, SEO is a must, now, even more than before the pandemic. SEO makes sites visible to possible users. In fact, those unpaid search engine results that take most of us where we want to go online constitutes the first part of the all important funnel that leads to browsers becoming buyers. It is often the primary and only form of search a consumer uses. After Google, or Yahoo, or DuckDuckGo, makes the introductions, you must be a good host. Have a clean and easy to navigate site with great graphics and clear, well-written text. It should be intuitive, easy to follow, have great and useful content and lots of easily accessed and very valuable links. First and bad impressions rarely get a second chance online. Using SEO gleaned metrics intelligently leads to a better view of customer behavior. It allows site owners to get a bead on who they need to pitch to and how. It creates a better customer experience, which translates to customer loyalty and authority on the web.
- Establish authority with Google through building natural links and optimizing on-page elements and content.
- User experience is a big part of SEO, so help users find what they need quickly and easily with few clicks.
- SEO is very cost-effective and a long-term strategy whose effects last years.
"This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital."