SEO is constantly changing. As soon as you get used to one algorithm with Google, something changes. But no matter how the algorithm changes, there will always be tried and true things to do to optimize SEO. One important thing to consider is that even though they have lower search volume, long-tail keywords can be important. They give insight into why a search is being made, and not just what the search is for. Over 90% of searches on google are done with long-tail keywords.
- No matter how many times the rules and algorithms for SEO get updated, some thing are always relevant.
- Long-tail keywords can be more successful than shorter ones, because it shows why someone is searching.
- Keywords in headers can be very important, but about a third of experts don't think they should be forced into headers if they don't really belong there.
"If you’re new to SEO or you’re looking to make quick, impactful changes, focusing your efforts on on-page SEO tactics is a great place to start."