If you are looking to have success in the SEO world, it is necessary to implement a entity search. Google has changed it's algorithm and now focuses much more on entities rather than term based searches. You want to optimize your content by getting rid of any ambiguous language in your content pieces and by engaging the interests of your target audience. Finally, entities help to find gaps in your topics and your intent. After all, Google is always changing because the intent of customers are always changing.
- Google and other search engines have moved on from keywords to entities.
- Breakdown the content down into their basic entities to help search engines understand the schemas.
- Schema isn't a one and done process but something that needs constant fine tuning to address consumer needs.
"The problem is never about content; the problem is always about discovery"